Written by Caterina
In recent years, digital media have significantly impacted the film industry, with film productions featuring ultra-high levels of postproduction. This has led to changes in film production, distribution and consumption.
One of the most critical ways digital media has influenced film is through CGI (computer-generated imagery). Avatar is an example of how post-production and visual effects can create almost anything one can imagine. This opens up a whole new world of creativity, and the use of digital media technology to transform images can lead to the perfection of film and television and make up for any shortcomings in previous works.
The second is that any individual can make a movie. With the widespread use of digital cameras and editing software, almost anyone can make a movie and upload it online. This has led to digital platforms like TikTok, where people use low-cost software and short videos to tell their stories. But this environment also makes it more challenging for traditional film companies, who need to engage audiences through storylines and effects.
Digital media platforms have also influenced movies. Audiences instantly share their thoughts and opinions on films through platforms like Twitter and Facebook. This has created a more engaged and interactive viewing experience, allowing them to connect and filmmakers to receive feedback. However, it has also led to concerns that what people say about a film can influence the judgment of others and the potential for a toxic fan culture to emerge.
Digital media has also changed the way movies are distributed and consumed. With the rise of streaming apps like Netflix, audiences do not have to go to the cinema to watch the latest movie releases. They can watch or purchase sources in their homes on their TVs, computers or mobile devices. This has created a more convenient and accessible viewing experience.
In summary, digital media has changed how movies are produced, distributed and consumed. Such changes have brought convenience to audiences and, at the same time, brought new opportunities and challenges to the film industry, but it has also given unlimited possibilities to film.