From Our Blog

Fang’s Experience of the Cannery Project Simulation

Written by Fang, 2021 Cohort
My role in the team Sea Wolves
I was very delighted to work as a game director in the Sea Wolves, using my design methodology and research skills to create an engaging game inside a cannery. … Continue readingFang’s Experience of the Cannery Project Simulation

A profound transition

Written by Cassie, 2021 Cohort
When I was first assigned to be the team leader, I was both excited and anxious. Excited because Aida gave me a precious chance to improve my leadership skills, anxious because this was my first time to become a team leader for such an important project. … Continue readingA profound transition

Be an “integrated thinking” designer for the future

Written by Xiao, 2021 Cohort
I will focus more on design thinking when I reflect on the cannery project simulation. In this project, I was mainly responsible for the marketing part. I think, no matter those cases of last year and the year before, or our work this year, our designers lack attention to the market and business part.
Continue readingBe an “integrated thinking” designer for the future

Are virtual idols “real” ready?

The lights are on, the music starts, a blue-skinned virtual person is in the centre of the stage. She is dressed in a metallic costume and starts singing in a low and magnetic voice. She looks so confident! The whole scene is psychedelic, you would think you were watching the sister version of the movie “Avatar”. This, however, comes from Fox’s most recent singing talent show, Alter Ego. … Continue readingAre virtual idols “real” ready?