From Our Blog

Project Development: Common Mistakes and Approach

Written by Ruby, 2021 Cohort
When developing a project in digital media, no matter what kind of end product it will be, the core process and works for the preproduction stage are exceedingly similar for various types of projects. Throughout the process, common mistakes can happen in the team with limited experience. … Continue readingProject Development: Common Mistakes and Approach

Using digital media to make tourism happen during the Pandemic era

Written by Octavia, 2021 Cohort
I love to stand in a strange place where nobody knows me, where I can take off my mask and just be myself, and all I have to do is enjoy the view and relax. That’s what traveling can bring me. I used to be a tourism lover until the pandemic era came, and everything was paused. However, modern technologies brought me a new idea, what if I can use digital media to make a trip happen? … Continue readingUsing digital media to make tourism happen during the Pandemic era

Filter bubbles in programmatic advertising: homogeneity of feed ads leading to a bad outcome

Written by Dong, 2021 Cohort
As we all know, programmatic advertising based on algorithm technologies can match the perfect man whose interests, cognition, and identity are consistent with the products or services that advertisers want to sell, so as to realize the maximum consumption targeted by advertising, which is a normal thing in the digital era. … Continue readingFilter bubbles in programmatic advertising: homogeneity of feed ads leading to a bad outcome

Reflections on the Phenomenon of Clout-Chasing Brought about by the Digital Era

Written by Octavia, 2021 Cohort
With the rapid development of digital media, using mobile devices to post clips or streams has become a new trend. People enjoy the social profit from spreading viral videos or chasing clout, but always ignore the potential harm to others. … Continue readingReflections on the Phenomenon of Clout-Chasing Brought about by the Digital Era

Personal Perspective of Common Engaging Features of Video Games

Written by Taoan, 2021 Cohort
What elements make a video game that attractive? I have reached a conclusion based on my personal experience: Without consideration of personal preference and graphics, it is easy to play (maybe some of them even hard to master) … Continue readingPersonal Perspective of Common Engaging Features of Video Games