A profound transition

Written by Cassie, 2021 Cohort
When I was first assigned to be the team leader, I was both excited and anxious. Excited because Aida gave me a precious chance to improve my leadership skills, anxious because this was my first time to become a team leader for such an important project. … Continue readingA profound transition

Be an “integrated thinking” designer for the future

Written by Xiao, 2021 Cohort
I will focus more on design thinking when I reflect on the cannery project simulation. In this project, I was mainly responsible for the marketing part. I think, no matter those cases of last year and the year before, or our work this year, our designers lack attention to the market and business part.
Continue readingBe an “integrated thinking” designer for the future

Project Development: Common Mistakes and Approach

Written by Ruby, 2021 Cohort
When developing a project in digital media, no matter what kind of end product it will be, the core process and works for the preproduction stage are exceedingly similar for various types of projects. Throughout the process, common mistakes can happen in the team with limited experience. … Continue readingProject Development: Common Mistakes and Approach

Using digital media to make tourism happen during the Pandemic era

Written by Octavia, 2021 Cohort
I love to stand in a strange place where nobody knows me, where I can take off my mask and just be myself, and all I have to do is enjoy the view and relax. That’s what traveling can bring me. I used to be a tourism lover until the pandemic era came, and everything was paused. However, modern technologies brought me a new idea, what if I can use digital media to make a trip happen? … Continue readingUsing digital media to make tourism happen during the Pandemic era

Filter bubbles in programmatic advertising: homogeneity of feed ads leading to a bad outcome

Written by Dong, 2021 Cohort
As we all know, programmatic advertising based on algorithm technologies can match the perfect man whose interests, cognition, and identity are consistent with the products or services that advertisers want to sell, so as to realize the maximum consumption targeted by advertising, which is a normal thing in the digital era. … Continue readingFilter bubbles in programmatic advertising: homogeneity of feed ads leading to a bad outcome