{"id":1927,"date":"2023-01-30T20:05:17","date_gmt":"2023-01-30T20:05:17","guid":{"rendered":"https:\/\/blogs.thecdm.ca\/premdm\/?p=1927"},"modified":"2023-01-30T20:23:46","modified_gmt":"2023-01-30T20:23:46","slug":"%e3%80%8athe-founder%e3%80%8bteaches-you-how-to-do-ux-design","status":"publish","type":"post","link":"https:\/\/blogs.thecdm.ca\/techspeak\/2023\/01\/30\/%e3%80%8athe-founder%e3%80%8bteaches-you-how-to-do-ux-design\/","title":{"rendered":"\u300aThe Founder<\/strong>\u300bTeaches you How to do UX Design<\/strong>"},"content":{"rendered":"\n

Written by Liting 2022 Cohort<\/p>\n\n\n\n

\u300aThe Founder<\/strong>\u300bT<\/strong>eaches you How to do UX Design<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Do you know how McDonald’s got its start? \u201cThe Founder” will explain. The movie shows how McDonald’s restaurants developed from drive-in restaurants to symbols of American culture. But I was surprised to discover that the film effectively describes the usual user experience design process. Let\u2019s take a look!<\/p>\n\n\n\n

    \n
  1. Find problems (18:00mins) <\/strong>In the beginning, the leading actor Ray Kroc’s business of selling mixers was complex. Suddenly, a California restaurant placed an order for six mixers. Ray Kroc went to this restaurant out of curiosity, but he discovered the unique and efficient operation mode.<\/li>\n<\/ol>\n\n\n\n

    From the movie\u2019s 18 minutes, the McDonald brothers shared McDonald’s development process. I designed the following table as an illustration. McDonald’s restaurant sales were not smooth initially, so they wanted to figure out the problem with the traditional drive-in model. Across this process, they discovered many pain points in customers and services. The most crucial of these is that they identified the food categories’ pain points (87% of customers will only order hamburgers, fries, and drinks).<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    2. Define the problem 18<\/strong>:55<\/strong><\/strong><\/p>\n\n\n\n

    After Mac and Dick find the problem, they continue to define it. The key to changing the customer base is to change the way of service. Therefore they set up a series of changes, such as cutting dishes, deleting costly food delivery, uniform waitresses, etc. They hope to create a family-friendly environment. But they know the key to improving customer experience is reducing the waiting time.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    3. User experience design19:31<\/strong><\/p>\n\n\n\n

    “Orders ready in 30 seconds, not 30 minutes,” Mac and Dick hope that. As a result, they started rethinking the entire food production process, and eventually, they created the world\u2019s first-ever system to deliver food fast. The method they used is similar to the operation of user experience design. We usually start by observing the user journey map, then plan a new service blueprint,<\/strong> and ultimately build many prototypes to get the best user interactive way.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    McDonald’s has brought significant reforms to the fast-food industry: they let the restaurant go from “at least 20 minutes” to “it only takes 30 seconds for a burger to be made to the counter”. Their customer base went from passing drivers to stable families, and eventually\uff0c the company is now the most well-known restaurant brand in the United States. Of course, in addition to the design strategies I mentioned above, there are many brand strategies in the movie that are worth learning, so I will let you watch for yourselves!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Written by Liting 2022 Cohort \u300aThe Founder\u300bTeaches you How to do UX Design Do you know how McDonald’s got its<\/p>\n

    Continue reading\u300aThe Founder<\/strong>\u300bTeaches you How to do UX Design<\/strong><\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":1943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-1927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience"],"_links":{"self":[{"href":"https:\/\/blogs.thecdm.ca\/techspeak\/wp-json\/wp\/v2\/posts\/1927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.thecdm.ca\/techspeak\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.thecdm.ca\/techspeak\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.thecdm.ca\/techspeak\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.thecdm.ca\/techspeak\/wp-json\/wp\/v2\/comments?post=1927"}],"version-history":[{"count":1,"href":"https:\/\/blogs.thecdm.ca\/techspeak\/wp-json\/wp\/v2\/posts\/1927\/revisions"}],"predecessor-version":[{"id":1932,"href":"https:\/\/blogs.thecdm.ca\/techspeak\/wp-json\/wp\/v2\/posts\/1927\/revisions\/1932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.thecdm.ca\/techspeak\/wp-json\/wp\/v2\/media\/1943"}],"wp:attachment":[{"href":"https:\/\/blogs.thecdm.ca\/techspeak\/wp-json\/wp\/v2\/media?parent=1927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.thecdm.ca\/techspeak\/wp-json\/wp\/v2\/categories?post=1927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.thecdm.ca\/techspeak\/wp-json\/wp\/v2\/tags?post=1927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}